Great marketing starts with a Cunning Plan
Cunning Plan Marketing is a creative design and digital marketing agency based in Manchester with strategy at the heart of everything we do. That’s how we create bespoke Cunning Plans for our clients, delivering the results they need, whatever their requirement. By considering each project and its implications individually, taking into account every area of marketing, we develop a truly integrated plan capable of meeting any business objective.
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We’re constantly geeking out over new techniques and technology to open up more options online. But we never lose sight of the client’s goal.
Whether it’s building brand awareness, driving footfall, selling or launching a product, our websites are designed to impress visitors and improve conversion rates.
Our PR campaigns are not simply designed to grab column inches.
They also open up the lines of communication and build relationships. More so, they deliver tangible results to the bottom line, increasing overall exposure and improving sentiment surrounding your brand.
Brands with Cunning Plans
“We’ve been working with Cunning Plan Marketing for 5 years now and James has become an integral and valued part of our business. Having developed our digital strategy together, James and the Cunning Plan team work closely with us to deliver the very best results at all times. Alongside a reassuringly consultative style, Cunning Plan’s strengths lie in creativity, innovative design, a next generation / forward thinking approach, meeting deadlines and most importantly all within the agreed budget. I would whole heartedly recommend working with CP to any business that is looking for a true partnership where integrity and fun exist in equal measure to produce exemplary results.”Vivien Slater, Sales & Marketing Director
“The team at Cunning Plan delivered exceptional results with The Printworks’ website and optimisation campaign. They helped to demystify the SEO process and really helped us understand the finer details of the analytics. The most important part was that they helped support The Printworks’ entire marketing strategy helping to maximise every piece of activity, not just the parts they were involved in. The results speak for themselves, I cannot recommend them highly enough.”Fred Booth, Centre Director, The Printworks
“When JCB Toughphone appointed a Marketing Agency we were interested in both creative ideas and tangible results. We needed an agency that was as passionate as we are about the brand and the product, with a personal touch that larger agencies often can’t deliver. Cunning Plan didn’t disappoint. James and the team delivered beyond our expectations and are now both our ‘go to’ agency and also the one we recommend to our customers and partners”Jason Kemp, Director of Marketing, Data Select
Like any housing provider, we are increasingly dependent on our tenants having access to the Internet, yet the stark reality is there are 8.7 million adults in the UK that have never been online – and worryingly almost half are social housing tenants.
But as we grapple with the challenges of digital inclusion brought about by welfare reform, it’s clear that there has been an explosion in the onset of social media. Many tenants will tell you they’ve never turned on a PC before, but they have been on Facebook.
Nationally 31 million people have a Facebook account and 22 million log on every day. On our own Facebook site we’ve seen a massive 90% increase in interactions in the past year alone, with the majority of users accessing social media via their phones.
At Salix Homes we saw this as a massive opportunity – an opportunity to tap into the realities of our tenants’ lives and align our mode of engagement with theirs.
We undertook a tenant survey around internet usage and discovered that 40% were regular Facebook users, so thought that social media could hold the key to achieving digital inclusion.
We’ve now become one of the first housing providers in the country to enable tenants to pay their rent via Facebook, through the development of our innovative Facebook App with Cunning Plan, revolutionising the way tenants pay their rent and access services such as reporting repairs and getting advice on money management.
We felt Cunning Plan really understood our needs and came up with a fantastic solution to help us connect with our tenants. We worked really closely, and felt their passion in getting it right, and help us to achieve our aims. Communication was excellent, and they were happy to make tweaks as we went along – the flexibility was fantastic. We’d be keen to work with them again.Sarah McNally, Salix Homes